Rome / Command Center
Search practices, agents, tasks⌘K
Founding 25 · 0/25
DM
Wednesday · Sept 30, 2026

Morning, Dave. Rome is built.
Now it needs a launch.

Four months of build, ten systems talking to each other, running inside your own practice. This is the go-to-market side: who to sell, how to price it, who owns it, and how the agents stay accountable.

Demo data · illustrative numbers
Founding practices
0
+3 this week · goal 25 by launch
Waitlist signups
0
+38 since stealth teaser
Demos booked
0
AI qualified, human closes
Front-desk hours saved
0
per week in your practice
The race

First to market beats best on paper.

Industry chatter says Q1 2027 is a big release quarter for ortho and dental software. Launching in October gives Rome a full quarter of founding practices, case studies, and noise before anyone else ships.

Build · JunTodayRome launch · OctQ1 2027 wave
Launch readiness
Product live in Dr. M's practiceDone
Website redesign draftReady to review
Pricing model pickedTesting 3
Launch video + founding offerIn progress
GTM owner in the seatOpen role
Trust page for practicesNext

Needs you today

Only what a human has to decide
4
Bayview Smiles Ortho is ready for a humanQualifier scored 91. Two-location practice, lost two front-desk hires this year.
Pick the pricing you test with founding practicesPricing Lab has a recommendation based on 25 practices.
Approve Linda's scheduling playbook v15Campus retest: 12 of 12 cases pass. Waiting on Dr. M.
GTM owner shortlist from Brody's networkLine up builder intros from the Utah network.

Everything flows here

Calls, texts, demos, agents
  • Linda booked a new consult after hours and updated the schedule.
  • Qualifier scored Bayview Smiles 91 and handed it to a human.
  • 12 new waitlist signups from the stealth teaser.
  • Lennox asked before sending a treatment note. Approved by Jess.
  • Demo booked with Summit Peak Orthodontics, Thu 10:00.
Practice pipeline

Agents do the first 90%. A person closes.

Rome's agents find, research, and qualify practices. Orthodontists are busy and want to talk to a person, so the last 10% is human. Tap any practice for the full story.

Sample practices

All practices

Sorted by ICP fit
PracticeMarketFitPain signalStage
Ideal practice profile

Don't sell every orthodontist. Sell the ones who feel it.

Rome solved your problems first. The practices that buy fastest are the ones with your problems: competitive markets, expensive staff, constant turnover.

"In competitive environments, this is the edge. You're hiring pure personality. You don't have to hire skill set anymore."DR. DAVID MAJERONI · ON WHY ROME WINS
Segment A

Hyper-competitive metro practices

High cost of living, high turnover, front desk is a revolving door. Every hire costs months of training.

  • Bay Area, LA, Seattle, NYC, Boston, Austin
  • Pain: training cost, missed calls, lost follow-ups
  • Hook: hire for personality, Rome holds the know-how
Segment B

Growing 2 to 5 location groups

Data siloed across offices and four tools that never talk. Owner can't see the whole business.

  • Pain: closed software, no APIs
  • Hook: one Forum across every location
Segment C

Tech-forward younger owners

Already using AI tools, frustrated that practice software is years behind. Early adopters and loud referrers.

  • Pain: the incumbent's AI is just a chat box
  • Hook: actionable agents, open by design
Segment D · later

Comfortable established practices

Making great money, stable staff, no reason to switch. Don't spend launch energy here.

  • "A lot of orthodontists make a lot of money and don't care."
  • Revisit once case studies exist
Pricing lab

Three ways to charge. Run the numbers.

The three models you've been weighing, side by side. Move the sliders. The incumbent you're replacing charges about $1,000 a month per practice, so that's the anchor.

Assumptions are adjustable
Subscription

Flat fee per location. Simple, predictable, easy for an office manager to approve.

$0
  • Easiest yes
  • Clean revenue to raise on
  • You eat AI cost spikes
Usage-based

Charge a markup on the AI the practice actually uses. Scales with value.

$0
  • Margins safe from inference costs
  • Unpredictable bill scares buyers
  • Hard to explain on a demo
On-prem managed

Software free, Rome runs a server in the office for a monthly fee. Data never leaves.

$0
  • Strongest privacy story
  • Open-source friendly
  • Hardware and support load
Recommendation

October drop

Come out of stealth loud.

Hot videos, real signups, a founding offer, and a site that doesn't read as AI slop. Five weeks, one owner per line.

Proposed plan
WEEK 1 · OCT 1
Tighten the story
Finalize the website redesign
Lock ICP: Segment A first
Pick founding pricing
WEEK 2 · OCT 8
Make the proof
Film the 8:47 PM call, live
Dr. M "why I built it" video
Publish the trust page
WEEK 3 · OCT 15
Seed the room
Private demos to ortho friends
Qualifier works the first 200 practices
First 10 founding practices
WEEK 4 · OCT 22
Go public
Launch post + video drop
IG + TikTok ads to Segment A
Waitlist gets founding invite
WEEK 5 · OCT 29
Close the 25
Human closer works hot demos
Founding 25 locked
Case studies in motion for Q1

Founding offer

What the first 25 get
Locked founding pricefor life, while they stay
White-glove migrationTransfer Agent moves them off the old system
Direct line to Dr. Mbuilt by an orthodontist, for orthodontists
Shape the roadmapmonthly founder call
Team & owners

The build is done. Now it needs owners.

The website and sales system are fast to fix. The real gap is someone who treats Rome like it's theirs and runs all the pieces. Equity partners, sourced from Brody's Utah builder network.

DM

Dr. David Majeroni

Founder. Product, clinical playbook, the face of the brand. Sponsor for every agent on the Rome Team.

In seatFounder

GTM Operator

Owns launch, pipeline, pricing tests, and the weekly number. The person who treats it like theirs.

Priority 1EquitySource via Brody

Human Closer

Takes AI-qualified practices the last 10%. Ortho buyers want a person, not an agent.

Priority 2Comp + equity

Brand + Design Partner

Makes the site and videos feel human and premium, not AI slop. Owns the October drop creative.

Priority 3Project or equity
Rome Team governance

Every agent has a badge, a boss, and a leash.

Practices will ask one question before they trust Rome with patient data: who controls the agents? This is the answer, built on the Agent Accountability Framework. Identity, sponsor, role, authority, oversight, recourse.

Illustrative scopes

Recourse ladder

Sized to the confidence score. Lighter first, heavier on repeats.
1 · RedactStrip content outside scope at runtime
2 · RestrictPull an authority not warranted by role
3 · Suspend accessRepeated attempts in a short window
4 · EscalateSponsor edits role or authority
5 · StopKill switch on the agent, instantly

Audit log

Every tool call, provable and replayable

    Guardrails live outside the agent

    Policies enforced at the gateway, invisible to agents
    Authority never grows agent to agent
    Human approval on clinical, money, and irreversible steps
    Prompt injection screened on calls, texts, documents
    Spend cap per agent per monthSet before launch
    HIPAA review + BAAs with every vendorConfirm
    Systems & data

    Ten systems. One Forum.

    The practice software you hate stays closed. Rome sits beside it, then the Transfer Agent moves you off it on purpose.

    Everything attaches to the patient.Calls, texts, schedule, payments, scans, and every agent action, in one record with an owner on every next step.
    Ask the hub

    Ask anything about the launch.

    Rome HubHey Dave. Ask me about pricing, the pipeline, who to hire first, or whether an agent is behaving.
    Interactive preview · Rome Launch HQ · by TAILOREDsystems